Mahindra XUV 700 – Luxury segment king launch with ADAS features

Mahindra XUV 700: In the highly competitive Indian SUV market, Mahindra has positioned its flagship XUV700 as the premium segment king.

Positioned as a bold highway monolith on wheels with advanced technology and game-changing ADAS at an affordable price; the 2025 XUV700 stretches the boundaries of what is possible in a premium Indian vehicle.

Let’s delve a bit deeper and see what makes this product of Mahindra so very special.

Mahindra XUV 700 A Design Statement 

The XUV700 is a vehicle that makes its presence felt, and known, the moment you set eyes on it. Upfront, the SUV sports a striking profile highlighted by certain design elements that lend it a rather premium character.

A massive grille with chrome saved to the face creates a big and fancy look.

This is encompassed by stylish LED headlamps featuring a unique C-shaped daytime running light (DRL), which is the signature lighting element of the XUV700.

Some of the features that in the exterior of the SUV has got a lot of people talking is the flush-fitting smart door handles that pop out when they are approached with a key fob – a design touch often found in luxury European models that cost twice as much.

And these door handles aren’t just a premium touch either, they help give the vehicle better aerodynamics and a cleaner side profile as well.

The 18-inch diamond cut alloy wheels also contribute to the side profile, while the wraparound LED taillights with sequential turn indicators give the rear a touch of drama.

And if you are yearning for more exclusivity, then the new Ebony Edition should be on your taste list as it gets an all-black treatment with a blacked-out grille, ORVMs, and alloy wheels and courtesy silver skid plates for the perfect contrast.

Cabin Bliss: A Little Bit of Tech in my Lux Renault Tweezy!

Step inside the XUV700, and you are welcomed by an ‘sci-fi tech’ inspired interior, as Mahindra says. Centring the dash is a pair of 10.25-inch screens that would make Mercedes proud — one being the audio infotainment touch screen and the other, a full digital instrument display.

This screen-on integration is an immersive tech backdrop that is a rare proposition at this price level.

The whole premium theme is further emphasized by tasteful leatherette upholstery and soft-touch materials on the dash and less-flashy chrome trim throughout the cabin.

In its more trim levels, a leather-wrapped, flat-bottom steering wheel with easy to use controls gives the environment a sporty feel amid all that refined luxury.

Space has never really been an issue in the XUV700, as it’s been on sale as a 5-seater and as a 7-seater as well. And the standard panoramic sunroof is one of the biggest in this class, letting in light and making the cabin feel open and big. Ventilated seats for front row passengers and a 6-way power-adjustable seat with memory and welcome retract for the driver.

The level of refinement also includes the ambient lighting, dual-zone climate control and a Sony premium 3D surround sound system with 12 speakers (all sourced from Sony) – elements that make it an upscale place to be for everyone.

Meanwhile, for those who value being connected, the AdrenoX interface featuring Amazon Alexa build-in offers voice control of certain vehicle features for enhanced convenience.

ADAS: The Path to Advanced Safety in Accessible Luxury

The one thing that stands out on the XUV700 is its extensive range of Advanced Driver Assistance Systems (ADAS); a first for an Indian vehicle in the segment.

This Level 2 autonomous driving package relies on a mix of cameras and radar to provide a variety of safety and convenience features once reserved for much pricier cars.

On the highway, Adaptive Cruise Control makes driving a breeze by automatically adjusting the vehicle’s speed to maintain a safe following distance while helping to alleviate the frequent starting and stopping the average driver experiences.

This is enhanced by Lane Keep Assist, which will automatically steer the car back into its lane should it start to deviate -really useful when you are a long trip and your concentration might not be at its sharpest.

Forward Collision Warning and Autonomous Emergency Braking add another layer of protection by warning the driver of impending front-end collisions and applying brake pressure if the driver does not act. The system can also detect pedestrians and cyclists, so it’s particularly useful in unpredictable urban traffic.

Other smart tech includes Traffic Sign Recognition, which interprets road signs and projects them onto the instrument cluster; Smart Pilot Assist, cherrypicking adaptive cruise control with lane centering for semi-autonomous motorway driving; and High Beam Assist (not even the most suggestive of names), letting the car decide when high and low beams are appropriate given oncoming traffic.

A cool safety feature is the Driver Drowsiness Detection system, a monitor that can tell if you’re getting sleepy behind the wheel and automatically alert you.

The XUV700 is also unique in that this alert can be recorded in the voice of loved ones, lending a personal touch that is a testament to Mahindra’s human-centric approach to technology.

The ADAS suite is completed by a 360-degree camera system with a blind view monitor, offering complete visibility around the vehicle during low-speed driving and another way for drivers to stay safe when switching lanes on the highway.

Mahindra XUV 700

Living Up to the Premium Promise with Performance

Powering the XUV700 under the hood are two potent engines to match its premium positioning. The 2.0-litre mStallion turbo-petrol churns out 197 bhp and 380 Nm while the 2.2-litre mHawk diesel engine gets two states of tunes – 153 bhp/360 Nm for lower trims and 182 bhp with 420 Nm (450 Nm with the automatic) for more premium iterations.

Both engines come with a choice of either a 6-speed manual gearbox or a 6-speed torque converter automatic transmission, while the diesel automatic will also be available in with an optional all-wheel drive for the occasional off roader.

Four drive modes – Zip, Zap, Zoom, and Custom – enable customization of the driving experience to match the driving condition or mood.

The ride’s cleanliness of patter and even sophistication can be a revelation, even in the ‘dirtiest’ (off road) conditions. The suspension (McPherson struts at the front and multi-link in the rear) soaks up the lumps and bumps like a champ yet she remains composed in the curves. Highway stability is good, and the well-tuned steering gives acceptable feedback without being overly heavy around town.

All four corners are clobbered by disc brakes, mated to an electronic parking brake with auto-hold function – one more premium touch that adds to the comfort of driving.

Alternate Plan: Luxury Across Price Points

The XUV700 comes in several trims, enabling Mahindra to target a broad spectrum of customers, depending on their requirements and budgets.

Models The range begins with straight MX versions for price shoppers, then moves through AX3, AX5, AX5 Select and AX7, with the top-shelf AX7 Luxury Pack being the last word in the line-up.

This 7-seater SUV is priced from an aggressive ₹13.99 lakh as an introductory price for the base MX petrol variant and going all the way to ₹25.89 lakh for the top-spec AX7 Luxury Pack Diesel AT AWD 7-seater with dual-tone paint (ex-showroom).

The wide price range means there’s an XUV700 for pretty much everyone shopping in the mid-size to premium SUV segment.

Base versions are well equipped with the equipment that matters — such as dual airbags, ABS and LED tail lamps — as well as an 8-inch touchscreen with wired Android Auto and a 7-inch driver screen.

Towards the top of the range, you’ll find greater levels of luxury and tech goodies aimed squarely at the young-generation buyer, including the mid-range AX5 Select that represents good value, thanks to a panoramic sunroof and push-button start.

For full luxury there are AX7 variants ($29,990-$34,990) which add all of the ADAS suite, a pair of 10.25-inch screens, leatherette interior and 18-inch diamond-cut alloys.

The top-shelf AX7 Luxury Pack gains additional premium touches including the Sony 3D sound system, 360 degree camera, Blind View monitor, electronic smart door handles, as well as ventilated, and heated front seats.

The Experience of Ownership: More than the Product

Mahindra says it has put enough effort into making sure the ownership experience matches the premium feel of the XUV700. The SUV is offered with a 3-year/unlimited km standard warranty, which can be further extended for that extra peace of mind.

The number of service points has been greatly increased in recent years to provide easy maintenance and service throughout the land.

The XUV700 has also demonstrated its robustness and safety traits by earning a 5-star rating in Global NCAP crash-test ratings, underlining Mahindra’s focus on making vehicles that are not only designed and feel premium but also offer a level of protection for its occupants that’s amongst the best in the business.

Call from distributors coming from Himachal Pradesh, Jammu and Kashmir asking when we would deliver ‘Plant’,,XUV700’s order touches 2.5 Lakh, and what this sale means? The XUV700 which was launched in 2021 has resonated with Indian customers seeking a premium, not translated into a heavy price ticket of German or Japanese offerings. This is indication of the proposition the vehicle offers and Mahindra’s execution of our game plan.

Mahindra XUV 700 The Top 10 Races to Watch in 2019: Making History.

Looking to the future, the XUV700 has built, over time, with regular updates and special editions that keep the offering fresh and appealing. The launch of the Ebony Edition early in 2025 is indicative of Mahindra’s readiness to listen to customers and adapt to the market’s changing mood.

“On the back of best-in-segment feature list, superior ride and handling, class leading safety and technology and an irresistible price, the XUV700 will take the T&C (tough and capable) to greater heights,” according to Laxman.

It has completely changed the perception of what Indian customers can expect from a homegrown automotive manufacture and has rewritten the rules when it comes to the expected level of luxury and innovation that can only be associated with international manufacturers.

To all those prospective buyers, who’re looking to buy a premium SUV, the XUV700 proposes itself as a formidable option in their consideration list. It pays back the luxury, technology and performance promise it keeps when strapped to a nameplate with a price that grants access to a wider spectrum of buyers – validating its title as the king of the luxury class for its class.

Question and Answers (Q A)

Q: What would be the range of the Mahindra XUV700 in 2025?

A: The 2025 Mahindra XUV700 is priced from ₹13.99 lakh for the base MX petrol variant and goes up to ₹25.89 lakh for the top-spec AX7 Luxury Pack Diesel AT AWD 7-seater with dual-tone paint (ex-showroom).

Q: What are the important ADAS functions in the XUV700?

A: The XUV700’s ADAS is equipped with Adaptive Cruise Control (ACC), Lane Keep Assist (LKA), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Traffic Sign Recognition (TSR), Smart Pilot Assist (SPA), High Beam Assist (HBA) and, Driver Drowsiness Detection (DDD).

Q: Does the XUV700 come with automatic gearbox?

A: Yes, the diesel as well as the petrol engine gets a 6-speed torque converter automatic transmission.

Q: Is all-wheel drive available in the XUV700?

A: Yes, it has an optional AWD system with the diesel automatic model, which is perfect for occasional off-roading.

Q: What are the XUV700 engine choices?

A: The XUV700 is offered with a choice of two engines: 2.0-litre mStallion turbo-petrol good for 197 bhp/380 Nm and 2.2-litre mHawk diesel that develops 153 bhp/360 Nm or 182 bhp with 420 Nm (450 Nm with the automatic) depending on the variant.

Q: Is Mahindra XUV 5OO available in 5 or 7 seat?

A: Mahindra XUV700 is available in both 5 seater and 7 seater with some variants featuring a 6 seater option with captain seats at middle row.

Q: What sort of warranty comes with the XUV700?

A: It comes with a regular warranty of 3 years or unlimited kms, which can further be extended for more peace of mind.

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